Lambda Strategy Consulting is the internal consulting arm of Beta Alpha Psi, founded in Fall 2021. It is meant to provide our members with real-world consulting experiences before they head out into their professional careers.
Our Services
Go to Market Strategy: Providing a robust go-to-market product landscape including SWOT analysis, investment recommendations, geographical localization, etc.
Product Recommendations: Working to improve functionality and customer experience through in-depth product research and problem-driven user interviews.
Marketing Strategy: Create marketing strategies for a company or product goals, based on consumer profiles from our primary and secondary research.
Impact Evaluation: Quantifying the impact your organization makes through a variety of factors including market research, general impact evaluation, and post-COVID response strategy.
Outreach Assessment: Identifying the target market for your organization to focus on, comprehensive marketing campaigns to drive awareness, and key performance indicator assessment.
Past Clients
Analyzed how LinkedIn could optimize international pricing by learning from the pricing models of its B2C and B2C competitors. Looked into which pricing tactics, product tiers, and bundling models could help enhance adoption.
Sought to help Lancôme position one of its main products, La Vie Est Belle, to better appeal to Gen-Z consumers. Looked into consumer sentiment and competitors to develop market strategies that enhance Lancôme’s brand image.
Aimed to answer whether and how VF Corporation brands can enter the metaverse and have NFTs by analyzing strategic fit and consumer interest. Identified which VF brands were best fit and worst fit with metaverse trends by evaluating synergies and risks.
Analyzed Doordash’s driver experience vs. Instacart to provide recommendations for becoming the #1 CG&A platform, using deliveries, driver case studies, and third-party insights to identify actionable improvements to the platform.
Aimed to improve Visa’s consulting services by identifying ways they can help their clients with fraud risk solutions, internal data analytics, and bank collaboration. Goal was to position Visa as a more forward thinking partner for its clients.
Aimed to compare how grocery stores and consumers define avocado quality, identifying value propositions Apeel can add to better target market needs. Analyzed retailer operations and consumer preferences to recommend shelf-life metrics and product enhancements.
Assessed landscape of the anti-cheat software industry to provide Riot with insight into how they should price Vanguard and gain a competitive advantage when releasing it into the market.